Bachelor Course Descriptions

Course
Subject
Hours
1233
 Introduction to Mass Communication (TCCNS = COMM 1307)
Survey of the media of mass communication: newspapers, radio, television, magazines, and industrial publications.
3(3-0)
1243
 News Writing I (TCCNS = COMM 2311)
Introduction to fundamentals such as accuracy, brevity, clarity, deadlines, news story structure, and the nature of the news. Designed to prepare the student for reporting.
3(2-2)
3133
 News Writing II
Prerequisite(s): JOUR 1243 or consent of instructor.
Study and practice in reporting the significant and complex news such as science, labor, the courts, and critical reviews. Public affairs and investigative reporting.
3(2-2)
3233
 News Editing and Copy Reading
Prerequisite(s): JOUR 1243 or consent of instructor.
Instruction and practice in copy reading, determining news values, use of stylebook, headline writing, photo editing, and newspaper design.
3(3-0)
3623
 Mass Communication History and Ethics
Prerequisite(s): Junior standing and JOUR 1233.
Study of the development of American newspapers and other mass communication media related to the political, economic, and social progress of the American people; case history approach to ethical problems of the media.
3(3-0)
3633
 Editorial Writing
Prerequisite(s): JOUR 1243.
Study and practice of editorial writing techniques. Role of the editorial in contemporary journalism. Organization of facts for interpretation and persuasion.
3(3-0)
3653
 Feature Writing
Prerequisite(s): JOUR 1243.
Procedure in gathering material for feature stories with emphasis on newspaper articles. Analysis of reader appeal, study of feature story structure, and development of style by practice in writing feature stories.
3(3-0)
4123
 Mass Media Internship
Prerequisite(s): Junior standing, JOUR 1243, and consent of instructor.
Field experience in selected areas of mass communication, including but not limited to news and sports reporting, advertising, graphic design, public relations, promotions/marketing, broadcast production or other related field. Students must work a minimum of 120 hours. Must be approved by department internship coordinator in advance. May be repeated once for credit.
3(0-0)
4643
 Mass Communication Law
Prerequisite(s): Junior standing and JOUR 1233.
Study of how law has developed in mass communication with emphasis on freedom of the press vs. rights of the individual; case history approach to court decisions and to Federal Communication Commission rulings.
3(3-0)
4683
 Public Relations
Prerequisite(s): JOUR 1243.
Study of public relations in modern society, business, and communications. Influencing public opinion through acceptable performance and two-way communication.
3(3-0)
4693
 Public Relations Campaigns
Prerequisite(s): JOUR 4683 or consent of instructor.
Application of public relations principles to cases; analysis of case histories, and evaluation of major public relations campaigns.
3(3-0)